{"id":537,"date":"2026-05-25T23:27:00","date_gmt":"2026-05-25T20:27:00","guid":{"rendered":"https:\/\/science.journ.knu.ua\/?page_id=537"},"modified":"2026-09-24T22:53:23","modified_gmt":"2026-09-24T19:53:23","slug":"materialy-konferenczij","status":"publish","type":"page","link":"https:\/\/science.journ.knu.ua\/?page_id=537","title":{"rendered":"\u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/09\/brand-communications-problems-and-solutions_2026.pdf\">\u0427\u0435\u0442\u0432\u0435\u0440\u0442\u0430 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f 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href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/07\/novitni_tendencziyi_2026.pdf\">V\u0406II \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb (14 \u043a\u0432\u0456\u0442\u043d\u044f 2026 \u0440.)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/06\/book_of_abstracts.pdf\">\u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0437 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u044e \u0443\u0447\u0430\u0441\u0442\u044e \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0441\u044c\u043a\u0430 \u043e\u0441\u0432\u0456\u0442\u0430: \u0456\u0441\u0442\u043e\u0440\u0456\u044f, \u0441\u0443\u0447\u0430\u0441\u043d\u0456\u0441\u0442\u044c, \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00bb (16\u201317 \u0433\u0440\u0443\u0434\u043d\u044f 2025 \u0440\u043e\u043a\u0443, \u043c. \u041a\u0438\u0457\u0432)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/09\/brand-communications-problems-and-solutions_2025.pdf\">\u0422\u0440\u0435\u0442\u044f \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0411\u0440\u0435\u043d\u0434-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457: \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u00bb (14 \u0442\u0440\u0430\u0432\u043d\u044f 2025 \u0440.)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/06\/current_issues_book_of_abstracts.pdf\">VI\u0406 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443\u00bb (17 \u043a\u0432\u0456\u0442\u043d\u044f 2025 \u0440.)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/06\/novitni_tendencziyi_tezy_2025.pdf\">V\u0406I \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb (15 \u043a\u0432\u0456\u0442\u043d\u044f 2025 \u0440.)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/09\/brand-communications-problems-and-solutions_2024.pdf\">\u0414\u0440\u0443\u0433\u0430 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0411\u0440\u0435\u043d\u0434-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457: \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u00bb (29 \u0442\u0440\u0430\u0432\u043d\u044f 2024 \u0440.)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/science.journ.knu.ua\/wp-content\/uploads\/2026\/09\/tezy_konferencziyi2024.pdf\">V\u0406 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\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u00bb (14 \u0442\u0440\u0430\u0432\u043d\u044f 2026 \u0440.) VI\u0406\u0406 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443\u00bb (16 \u043a\u0432\u0456\u0442\u043d\u044f 2026 \u0440.) V\u0406II \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb (14 \u043a\u0432\u0456\u0442\u043d\u044f 2026 \u0440.) \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0437 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u044e \u0443\u0447\u0430\u0441\u0442\u044e \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0441\u044c\u043a\u0430 \u043e\u0441\u0432\u0456\u0442\u0430: \u0456\u0441\u0442\u043e\u0440\u0456\u044f, \u0441\u0443\u0447\u0430\u0441\u043d\u0456\u0441\u0442\u044c, \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00bb (16\u201317 \u0433\u0440\u0443\u0434\u043d\u044f 2025 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-537","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"pulsenova-hero":false,"pulsenova-card":false,"pulsenova-thumb":false,"pulsenova-leaderboard":false},"uagb_author_info":{"display_name":"admin_nauka","author_link":"https:\/\/science.journ.knu.ua\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"\u0427\u0435\u0442\u0432\u0435\u0440\u0442\u0430 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0411\u0440\u0435\u043d\u0434-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457: \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0442\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u00bb (14 \u0442\u0440\u0430\u0432\u043d\u044f 2026 \u0440.) VI\u0406\u0406 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u00ab\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443\u00bb (16 \u043a\u0432\u0456\u0442\u043d\u044f 2026 \u0440.) V\u0406II \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb (14 \u043a\u0432\u0456\u0442\u043d\u044f 2026 \u0440.) \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f \u0437 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u044e \u0443\u0447\u0430\u0441\u0442\u044e \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0441\u044c\u043a\u0430 \u043e\u0441\u0432\u0456\u0442\u0430: \u0456\u0441\u0442\u043e\u0440\u0456\u044f, \u0441\u0443\u0447\u0430\u0441\u043d\u0456\u0441\u0442\u044c, \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00bb (16\u201317 \u0433\u0440\u0443\u0434\u043d\u044f 2025&hellip;","_links":{"self":[{"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/pages\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=537"}],"version-history":[{"count":16,"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/pages\/537\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=\/wp\/v2\/pages\/537\/revisions\/752"}],"wp:attachment":[{"href":"https:\/\/science.journ.knu.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}